History of the company

Company history began in 1982 when the production site "Hlebprom number 7" specialized in producing cream and bakery products was founded.

In 1996 4 large Chelyabinsk bakeries joined and later the organization gained the name OJSC "Hlebprom".

Sooner the production of a creamy confectionery has become the main activity of OJSC "Hlebprom".

In 2001 the company won a Netherlands Government grant for equipment, and a unique high-tech Netherlands biscuit production line was launched in the factory. At the invitation of the heads of the company leading specialists from Holland and Germany worked in the factory and helped to install equipment and to train the staff. The range of products was significantly diversified and the specialties and trends of both Russian and European markets have been taken into account.
That's how new brand - "Mirel" appeared on the market, and has quickly developed brand loyalty.

Today the cakes of the brand "Mirel" are available to buyers all over the country due to its unique freezing technology that allows to keep the taste and quality of products without using. Today the factory "Hlebprom" in Chelyabinsk is the largest manufacturer of biscuit-cream products in Eastern Europe.

In 2007, the two major players of the confectionery market - Chelyabinsk "Hlebprom" and the Moscow-based company "Uniservice."

The company "Uniservice was previously a major supplier of frozen and canned vegetables and seafood from Poland, Bulgaria, Denmark, Norway, Germany, Sweden, Spain, as well as producer of flour products and crispbreads.

Products of the joined company today are represented by such brands as "Mirel", "Chastnaya Galereya", "Russkaya Niva", "Dr. Körner", "Usladov", "Merba", "ElMarino", "Uniservis" which are sold through all major retailers in the country.